Upcoming Events

Live Events

BPA Digital Media Sales Training – NYC
Convene | 101 Park Avenue | New York, NY 10178
Wednesday, April 24, 2019 from 8:00 AM to 4:00 PM (ET)

Join BPA Worldwide as we host the Digital Media Sales Training event on Wednesday, April 24, 2019, in New York City.

This highly interactive, day-long event – especially curated for publishers’ sales staff – will take a deep dive into the sales process for deploying ad programs requiring audience targeting and programmatic connectivity. You’ll experience plenty hands-on learning to help translate advertiser and agency requests into new value propositions that will lead to revenue success.

The day’s agenda includes:

  • Evolution of Digital Media & Advertising
  • Dissecting the Programmatic Process
  • Hands-On Digital Sales Talk
  • Digital Sales Execution
  • Walking the Talk – Sales Role Playing

See the full program here.

Meet your training faculty.

Bring colleagues and save $200 on every additional registration.

Learn more and register here.

Live Webinars

There are no live webinars scheduled at this time.

Webinar Archive

Programmatic Advertising 101 & A Primer on Digital Media

Originally broadcast on Wednesday, February 13, 2019

Join BPA Worldwide’s Scott Roulet for a free 30-minute webinar to help you separate the myths from realities of the programmatic advertising marketplace.

 

Primer on Digital Media & Programmatic

Originally broadcast Tuesday, October 30, 2018

Topics include:

  • A brief overview of programmatic tools to increase B2B digital ad revenue in the marketplace
  • Revenue sources through the BPA Media Exchange
  • Introduction to the 33Across platform’s premium ad units
  • Monetizing audience data

Introduction to the B2B Media Exchange, by BPA Worldwide

Originally broadcast Wednesday, March 21, 2018

Topics include:

·         Introduction to automated buying and the media industry’s migration to digital/programmatic

·         Launch of the B2B Media Exchange

·         “Outlet mall” (auction)  and “Premium mall” (direct) Selling

·         New sales opportunities – Not a sales team killer, but a liberator!

·         Audience data sharing

Speaking Events

There are no speaking events scheduled at this time.

BPA Sponsorships

BPA Worldwide serves as a key sponsor of industry events throughout the year.