Upcoming Events

Live Events

There are no live events scheduled at this time.

Live Webinars

Programmatic Advertising 101 & A Primer on Digital Media

Wednesday, February 13, 2019 2PM ET

Join BPA Worldwide’s Scott Roulet for a free 30-minute webinar to help you separate the myths from realities of the programmatic advertising marketplace.

Webinar Archive

Primer on Digital Media & Programmatic

Originally broadcast Tuesday, October 30, 2018 1PM EDT

Topics include:

A brief overview of programmatic tools to increase B2B digital ad revenue in the marketplace
Revenue sources through the BPA Media Exchange
Introduction to the 33Across platform’s premium ad units
Monetizing audience data

Introduction to the B2B Media Exchange, by BPA Worldwide

Originally broadcast Wednesday, March 21, 2018 2PM EST

Topics include:

· Introduction to automated buying and the media industry’s migration to digital/programmatic

· Launch of the B2B Media Exchange

· “Outlet mall” (auction) and “Premium mall” (direct) Selling

· New sales opportunities – Not a sales team killer, but a liberator!

· Audience data sharing

Speaking Events

There are no speaking events scheduled at this time.

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