Upcoming Events

Live Events

BPA Digital Media Sales Training

September 18, 2019
OLC Education & Conference Center
9400 West Higgins Road,
Rosemont, IL (6 minutes from O’Hare International Airport)

What Is It?

It’s a day of training that you and your team can’t afford to miss!

Media sales professionals are confronting evolving customer demands in a dynamic and competitive landscape with a foreign language of acronyms and requirements. Digital media is far more complex than transitioning a print model to an online environment, but it doesn’t have to be complicated to turbo charge your digital revenue.

Join BPA’s DIGITAL MEDIA SALES TRAINING September 18, 2019 in the Chicagoland area (Rosemont, IL) to learn from digital media sales pros during this immersive training experience.

Don’t just take our word for it. Here’s what publishers had to say after attending the last Digital Media Sales Training Event in NYC:

 “I learned there is so much more to programmatic advertising than selling unsold ROS inventory at extremely discounted pricing. Programmatic capabilities have greatly expanded for the better and can be a great sales tool for additional, uncapped revenue.”

 “This event empowered me to spend time with my sales team and encourage them to learn more from their clients and agencies. It gave me confidence in our approach and solidified my thinking that this is a necessary tool.”

During this full-day event, you will receive hands-on learning to help translate advertiser and agency requests into new value propositions that will lead to revenue success. The BPA Media Exchange was created to support new digital frontiers and there’s a good chance your company is already equipped to serve your advertisers solutions that will have an immediate impact on your revenue potential.

The day’s packed agenda will include:

  • Evolution of Digital Media & Advertising
  • Dissecting Programmatic Advertising
  • Hands-on Digital Sales Talk
  • Digital Sales Execution
  • Walking the Talk – Sales Role Playing

REGISTER NOW!

Bring a friend or colleague and save $100 off their registration. Contact Glenn Schutz at gschutz@bpaww.com to register additional attendees.

 

Live Webinars

There are no live webinars scheduled at this time.

Webinar Archive

Programmatic Advertising 101 & A Primer on Digital Media

Originally broadcast on Wednesday, February 13, 2019

Join BPA Worldwide’s Scott Roulet for a free 30-minute webinar to help you separate the myths from realities of the programmatic advertising marketplace.

 

Primer on Digital Media & Programmatic

Originally broadcast Tuesday, October 30, 2018

Topics include:

  • A brief overview of programmatic tools to increase B2B digital ad revenue in the marketplace
  • Revenue sources through the BPA Media Exchange
  • Introduction to the 33Across platform’s premium ad units
  • Monetizing audience data

Introduction to the B2B Media Exchange, by BPA Worldwide

Originally broadcast Wednesday, March 21, 2018

Topics include:

·         Introduction to automated buying and the media industry’s migration to digital/programmatic

·         Launch of the B2B Media Exchange

·         “Outlet mall” (auction)  and “Premium mall” (direct) Selling

·         New sales opportunities – Not a sales team killer, but a liberator!

·         Audience data sharing

Speaking Events

There are no speaking events scheduled at this time.

BPA Sponsorships

BPA Worldwide serves as a key sponsor of industry events throughout the year.