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Webinar Archive

Programmatic Ad Solutions for B2B Publishers

Originally broadcast on Wednesday, January 29, 2020

Join Centro’s Andy Bryant during this 45-minute webinar as he explains the solutions available to publishers participating in the BPA Media Exchange. In this session you will learn best practices for selling the value proposition, preparation and execution.

Programmatic Advertising 101 & A Primer on Digital Media

Originally broadcast on Wednesday, February 13, 2019

Join BPA Worldwide’s Scott Roulet for a free 30-minute webinar to help you separate the myths from realities of the programmatic advertising marketplace.

 

Primer on Digital Media & Programmatic

Originally broadcast Tuesday, October 30, 2018

Topics include:

  • A brief overview of programmatic tools to increase B2B digital ad revenue in the marketplace
  • Revenue sources through the BPA Media Exchange
  • Introduction to the 33Across platform’s premium ad units
  • Monetizing audience data

Introduction to the B2B Media Exchange, by BPA Worldwide

Originally broadcast Wednesday, March 21, 2018

Topics include:

·         Introduction to automated buying and the media industry’s migration to digital/programmatic

·         Launch of the B2B Media Exchange

·         “Outlet mall” (auction)  and “Premium mall” (direct) Selling

·         New sales opportunities – Not a sales team killer, but a liberator!

·         Audience data sharing

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