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Webinar Archive
Programmatic Advertising 101 & A Primer on Digital Media
Originally broadcast on Wednesday, February 13, 2019
Join BPA Worldwide’s Scott Roulet for a free 30-minute webinar to help you separate the myths from realities of the programmatic advertising marketplace.
Primer on Digital Media & Programmatic
Originally broadcast Tuesday, October 30, 2018
Topics include:
- A brief overview of programmatic tools to increase B2B digital ad revenue in the marketplace
- Revenue sources through the BPA Media Exchange
- Introduction to the 33Across platform’s premium ad units
- Monetizing audience data
Introduction to the B2B Media Exchange, by BPA Worldwide
Originally broadcast Wednesday, March 21, 2018
Topics include:
· Introduction to automated buying and the media industry’s migration to digital/programmatic
· Launch of the B2B Media Exchange
· “Outlet mall” (auction) and “Premium mall” (direct) Selling
· New sales opportunities – Not a sales team killer, but a liberator!
· Audience data sharing
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