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Webinar Archive

Programmatic Advertising 101 & A Primer on Digital Media

Originally broadcast on Wednesday, February 13, 2019

Join BPA Worldwide’s Scott Roulet for a free 30-minute webinar to help you separate the myths from realities of the programmatic advertising marketplace.


Primer on Digital Media & Programmatic

Originally broadcast Tuesday, October 30, 2018

Topics include:

  • A brief overview of programmatic tools to increase B2B digital ad revenue in the marketplace
  • Revenue sources through the BPA Media Exchange
  • Introduction to the 33Across platform’s premium ad units
  • Monetizing audience data

Introduction to the B2B Media Exchange, by BPA Worldwide

Originally broadcast Wednesday, March 21, 2018

Topics include:

·         Introduction to automated buying and the media industry’s migration to digital/programmatic

·         Launch of the B2B Media Exchange

·         “Outlet mall” (auction)  and “Premium mall” (direct) Selling

·         New sales opportunities – Not a sales team killer, but a liberator!

·         Audience data sharing

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