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Live Webinars

Programmatic Ad Solutions for B2B Publishers

Wednesday, January 29, 2020

Monetizing your digital audience unlocks access to larger ad budgets. Building audience segments and media activation must align with each advertiser’s KPI. Centro’s team of experts specialize in executing successful campaigns that drive the expected outcomes.

Join Centro’s Andy Bryant during this free, 45-minute webinar, January 29th at 2pm ET, as he explains the solutions available to publishers participating in the BPA Media Exchange. In this session you will learn best practices for selling the value proposition, preparation and execution, including:

*   ABM to gain reach to specific companies
*   Combining re-targeting with 3rd-party tactics to drive full-funnel engagement for effective conversion-based campaigns
*   Audience extension to expand scale/delivery

Reserve your place – Register Now!

Webinar Archive

Programmatic Advertising 101 & A Primer on Digital Media

Originally broadcast on Wednesday, February 13, 2019

Join BPA Worldwide’s Scott Roulet for a free 30-minute webinar to help you separate the myths from realities of the programmatic advertising marketplace.

 

Primer on Digital Media & Programmatic

Originally broadcast Tuesday, October 30, 2018

Topics include:

  • A brief overview of programmatic tools to increase B2B digital ad revenue in the marketplace
  • Revenue sources through the BPA Media Exchange
  • Introduction to the 33Across platform’s premium ad units
  • Monetizing audience data

Introduction to the B2B Media Exchange, by BPA Worldwide

Originally broadcast Wednesday, March 21, 2018

Topics include:

·         Introduction to automated buying and the media industry’s migration to digital/programmatic

·         Launch of the B2B Media Exchange

·         “Outlet mall” (auction)  and “Premium mall” (direct) Selling

·         New sales opportunities – Not a sales team killer, but a liberator!

·         Audience data sharing

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