Requirements to Participate in the BPA Media Exchange

Only audited, high quality inventory is allowed in the BPA Media Exchange platform. This means all publishers who wish to participate must pass a thorough site review that includes both technology and human review. The review will check for the following:

  • Traffic Quality
  • Non Human Traffic (NHT)
  • Page Quality
  • Brand Safety
  • Social Presence
  • Content Quality
  • Site history
  • Ad Clutter
  • And More…

Once a publisher passes the requirements check and signs the necessary MSAs, they can begin on-boarding. Once the platform is setup, publishers can immediately begin flowing unsold inventory through the platform for monetization. A full workflow diagram can be found in the appendix.