Publisher's Automated Selling/Buying of Digital Ads
Originally broadcast on May 4, 2020
Programmatic Ad Solutions for the B2B Publishers
Join BPA Worldwide’s Scott Roulet for a 30-minute session to help you separate the myths from realities of the programmatic advertising marketplace.
Topics include: A brief overview of programmatic tools to increase B2B digital ad revenue in the marketplace Revenue sources through the BPA Media Exchange Introduction to the 33Across platform’s premium ad units Monetizing audience data