News & Resources
Webinars
Programmatic Ad Solutions for B2B Publishers
Programmatic Advertising 101 & A Primer on Digital Media
Join BPA Worldwide’s Scott Roulet for a 30-minute session to help you separate the myths from realities of the programmatic advertising marketplace.
Primer on Digital Media & Programmatic
Topics include:
- A brief overview of programmatic tools to increase B2B digital ad revenue in the marketplace
- Revenue sources through the BPA Media Exchange
- Introduction to the 33Across platform’s premium ad units
- Monetizing audience data
News and Announcements
How is audience data being used by publishers and third-party data providers?
Folio: B2B Publishers Call to End Data Misuse in Online Ad Auctions
An Open Letter to the Digital Advertising Industry
Whitepapers and Tutorials
What is Data Leakage in the Bidstream?
Audience Extension Overview
BPA Media Exchange Video
