News & Resources

Webinars

Programmatic Ad Solutions for B2B Publishers

Programmatic Advertising 101 & A Primer on Digital Media

Join BPA Worldwide’s Scott Roulet for a 30-minute session to help you separate the myths from realities of the programmatic advertising marketplace.

Primer on Digital Media & Programmatic

Topics include:

  • A brief overview of programmatic tools to increase B2B digital ad revenue in the marketplace
  • Revenue sources through the BPA Media Exchange
  • Introduction to the 33Across platform’s premium ad units
  • Monetizing audience data

News and Announcements

How is audience data being used by publishers and third-party data providers?

Folio: B2B Publishers Call to End Data Misuse in Online Ad Auctions

An Open Letter to the Digital Advertising Industry

 

Whitepapers and Tutorials

What is Data Leakage in the Bidstream?

Audience Extension Overview

BPA Media Exchange Video