ABOUT THE BPA MEDIA EXCHANGE
BPA Worldwide, the global assurance provider, introduced the BPA Media Exchange, a programmatic publisher collective, to bring “go to market” opportunities to its publisher members. The BPA Media Exchange give participating publishers:
- Increase digital ad revenue
- Access programmatic buyers directly
- Expose inventory to new customers
- Achieve audience scale to attract top advertisers/agencies
- Sell with no minimum inventory required
- Include unsold inventory or direct sold
- Improve operational efficiencies
- Leverage enhanced data capabilities
In other words: TOTAL PUBLISHER CONTROL
The BPA Media Exchange provides access to demand from major trading desks, DSPs and brands, as well as guaranteed inventory sold by publishers. The platform enables diversified demand sources across a variety of screens and channels.
Why Participate in BPA’s Media Exchange?
BPA has a trusted reputation for ensuring quality standards for advertisers in the market place. In order to help drive its members’ success in the digital market, BPA will apply the same standards of quality and integrity to ensuring that their members follow the industry standards and will provide advertisers with a pool of audited media inventory that is brand safe and effectively reaches their target audiences.
BPA is also enabling its members to eventually transact with their direct advertisers in an automated fashion and will be developing a data cooperative with scale and enhanced insights as well. The core effort of the BPA Media Exchange is to help BPA members overcome the unique challenges publishers have in a difficult to navigate and increasingly complex digital landscape. Publisher members can onboard into the BPA Media Exchange with no upfront capital to participate and can leverage the knowledge, technology and resources provided by BPA through the BPA Media Exchange. Publishers can then allow the supply-side platform (SSP) to monetize unsold inventory (meaning any ad impressions that are not monetized through a publisher’s direct sales effort), and in phase two, publishers can transact with their direct advertisers in an automated fashion. By allowing the SSP to sell the BPA Media Exchange inventory, we are exposing publisher inventory to new advertisers, via private exchange, and/or new programmatic advertising budgets and automated buying and selling from publishers with audited, verified inventory, creates 100% transparency between buyers and sellers, leading to more business and better relationships with advertisers.