About the BPA Media Exchange
The BPA Media Exchange provides access to demand from major trading desks, DSPs and brands, as well as guaranteed inventory sold by publishers. The platform enables diversified demand sources across a variety of screens and channels.
- Increase digital ad revenue
- Access programmatic buyers directly
- Expose inventory to new customers
- Industry-specific content – 18 B2B industry verticals
- Achieve audience scale to attract top advertisers/agencies
- Sell with no minimum inventory required
- Include unsold inventory or direct sold
- Improve operational efficiencies
- Leverage enhanced data capabilities
In other words: Total Publisher Control!
Why participate in BPA's Media Exchange?
BPA has a trusted reputation for ensuring quality standards for advertisers in the market place. In order to help drive its members’ success in the digital market, BPA has applied the same standards of quality and integrity to ensuring that their members follow the industry standards and provide advertisers with a pool of audited media inventory that is brand safe and effectively reaches their target audiences.
The BPA Media Exchange also enables its members to transact with their direct advertisers in an automated fashion, as well as a data cooperative with scale and enhanced insights. The core effort of the BPA Media Exchange is to help BPA members overcome the unique challenges publishers have in a difficult to navigate and increasingly complex digital landscape. Publisher members can onboard into the BPA Media Exchange with no upfront capital to participate and can leverage the knowledge, technology and resources provided by BPA through the BPA Media Exchange. Publishers can transact with their direct advertisers in an automated fashion to bring more efficiencies to the process and thereby free sales teams up for more consultative interactions with their marketing partners. Publishers can also allow the supply-side platform (SSP) to monetize unsold inventory (meaning any ad impressions that are not monetized through a publisher’s direct sales effort).