Advertisers
Reach High-Value Audiences Within Industry-Specific Media Environments
- Vetted for brand safety and traffic quality
- Audited first- party audience
- Industry-specific content – 18 B2B industry verticals
- Professional disciplines at and SMB decision-makers at scale
CCPA Compliance
CCPA (California Consumer Privacy Act) compliance must be met by all publishers in the US in 2020, and we anticipate CONTEXTUAL targeting will play a much larger role in campaigns as data layers will be harder to employ when targeting business decision makers on B2C sites.
The BPA Media Exchange provides CONTEXTUALLY RELEVANT environments as an alternative to direct PMPs with individual publishers. We provide access to hundreds of B2B endemic publishers through category verticals or whitelist groups on business-related sites.
Introducing the BPA Media Exchange
Supporting critical digital advertising capabilities for buyers
- Programmatic activation through your DSP
- PMP scale
- Programmatic guarantees with your media partners
- Audience targeting solutions including account-based marketing (ABM)
- 18 Industries from Advertising to Travel
Here's Why Advertisers Should Care About the BPA Media Exchange
Highest Quality Audience
Audited Media Brands
- Brand safe
- Editorial Code of Conduct Standards
- Free of ad clutter
- Human traffic
Contextual Targeting
Reach professionals within the context of their work
- Endemic functional and industry content
- Adapting to evolving privacy policies without compromising audience relevancy
Contextual Targeting
Reach professionals within the context of their work
- Programmatic activation through your DSP
- Managed service capabilities
Sample Sites Include
About BPA Worldwide
- Independent, not-for-profit auditor created by advertiser, advertising agencies and the media industry
- Our mission is to provide brand-safe environments for quality B2B media transactions
- Provides third-party audits of audience claims of business-to-business and consumer media
- Largest B2B media-auditing organization globally
- Founded in 1931
