Welcome to the BPA Media Exchange –
B2B Advertising Will Never
Be the Same Again!
BPA Worldwide and 614 Group have teamed up to bring you the BPA Media Exchange, comprised of 18 top industry verticals to allow marketers to easily and safely access quality B2B inventory at-scale. We provide full customer-service with optimizations and white-list categories to bring hundreds of endemic publishers together as a fully-programmatic offering.
Next year is going to be a game changer, and here’s why:
CCPA Compliance
CCPA (California Consumer Privacy Act) compliance must be met by all publishers in the US by 2020, and we anticipate CONTEXTUAL targeting playing a much larger role in campaigns as data layers will be harder to employ when targeting business decision makers on B2C sites.
The BPA Media Exchange provides CONTEXTUALLY RELEVANT environments as an alternative to direct PMPs with individual publishers. We provide access to hundreds of B2B endemic publishers through category verticals or whitelist audience groups on business-related sites.
Introducing the BPA Media Exchange
BPA launched the BPA Media Exchange to help publishers and advertisers deploy digital media solutions in a constantly evolving marketplace. The Media Exchange connects quality marketers exclusively with publishers’ brand-safe, audited sites for unique opportunities in CONTEXTUAL TARGETING.
Advertiser Benefits
• Vertically focused private marketplace
• Brings together quality, audited media
• Highly qualified audience
Ad Units
• All standard IAB ad units supported, as well as Impact ads that help increase overall viewability
• All websites are required to use ads.txt to ensure brand-safe environment
Here’s Why Advertisers Should Care About the BPA Media Exchange
Highest Quality Audience –
• Endemic audience to each site and category.
• All sites vetted for:
– Ad-clutter free experience – Brand-safe content
– Human traffic – Compliance with industry standards for ad units
Risk-Free Activation –
• Fully Programmatic, no contracts required
• Connected with all major DSPs
• Layer your own data to micro-target audiences
Simplicity of Buying –
• Launch with as little as one Deal_ID
18 Industry Verticals
| Private Marketplace Industries |
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Participating Sites
See all of the participating sites here.
About BPA Worldwide
- Independent, non-profit, auditor created by advertisers, advertising agencies and the media industry
- Our mission is to provide brand safe environments for quality B2B media transactions
- Provides third-party audits of audience claims of business-to-business and consumer media
- Largest B2B media-auditing organization globally
- Founded in 1931
