CCPA (California Consumer Privacy Act) compliance must be met by all publishers in the US in 2020, and we anticipate CONTEXTUAL targeting will play a much larger role in campaigns as data layers will be harder to employ when targeting business decision makers on B2C sites.
The BPA Media Exchange provides CONTEXTUALLY RELEVANT environments as an alternative to direct PMPs with individual publishers. We provide access to hundreds of B2B endemic publishers through category verticals or whitelist groups on business-related sites.