BPA Media Exchange Summit
BPA Media Exchange: 101 on Programmatic – NYC
Convene | 101 Park Avenue | New York, NY 10178
Friday, September 7, 2018 from 8:00 AM to 4:00 PM (EDT)
BPA Media Exchange: 101 on Programmatic – Washington DC
Convene | 1800 Tysons Boulevard | McLean VA
Friday, November 16, 2018 from 8:00 AM to 4:00 PM (EST)
Join BPA Worldwide as we host BPA Media Exchange: 101 on Programmatic in New York on Friday, September 7 or in Washington DC on Friday, November 16. A continental breakfast and lunch will be served at both events.
Success in the digital media begins with an informed staff to sell and execute programs that meet the ever-changing demands from advertisers. In this summit, you’ll learn practical programmatic insights to engage with your advertisers from sale to activation including programmatic-direct, private marketplaces, account-based marketing and audience extension. The sessions will provide tutorials for publisher implementation as well as demonstrations of the buyer workflow. The highly-interactive program features immersive sessions led by experts from BPA, 614 Group, as well as the Publishing and Advertising communities.
The fee for the Media Exchange Summit is $599 for those with a site(s) that have contracted to participate in the Media Exchange, and $699 for those without a site in the Exchange.
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Originally broadcast Wednesday, March 21 2PM EST
· Introduction to automated buying and the media industry’s migration to digital/programmatic
· Launch of the B2B Media Exchange
· “Outlet mall” (auction) and “Premium mall” (direct) Selling
· New sales opportunities – Not a sales team killer, but a liberator!
· Audience data sharing
Join BPA Worldwide staff when they speak at the following events:
No events scheduled at this time
BPA Worldwide serves as a key sponsor of industry events throughout the year.