Upcoming Events

BPA Media Exchange Summit

BPA Media Exchange: 101 on Programmatic – NYC
Convene | 101 Park Avenue | New York, NY 10178
Friday, September 7, 2018 from 8:00 AM to 4:00 PM (EDT)

BPA Media Exchange: 101 on Programmatic – Washington DC
Convene | 1800 Tysons Boulevard | McLean VA
Friday, November 16, 2018 from 8:00 AM to 4:00 PM (EST)

Join BPA Worldwide as we host BPA Media Exchange: 101 on Programmatic in New York on Friday, September 7 or in Washington DC on Friday, November 16. A continental breakfast and lunch will be served at both events.

Success in the digital media begins with an informed staff to sell and execute programs that meet the ever-changing demands from advertisers. In this summit, you’ll learn practical programmatic insights to engage with your advertisers from sale to activation including programmatic-direct, private marketplaces, account-based marketing and audience extension. The sessions will provide tutorials for publisher implementation as well as demonstrations of the buyer workflow. The highly-interactive program features immersive sessions led by experts from BPA, 614 Group, as well as the Publishing and Advertising communities.

The fee for the Media Exchange Summit is $599 for those with a site(s) that have contracted to participate in the Media Exchange, and $699 for those without a site in the Exchange.

Download the agenda

View the agenda online

Click for more information

BPA Media Exchange: 101 on Programmatic – NYC

BPA Media Exchange: 101 on Programmatic – Washington DC

Webinar Archive

Introduction to the B2B Media Exchange, by BPA Worldwide

Originally broadcast Wednesday, March 21 2PM EST

Topics include:

·         Introduction to automated buying and the media industry’s migration to digital/programmatic

·         Launch of the B2B Media Exchange

·         “Outlet mall” (auction)  and “Premium mall” (direct) Selling

·         New sales opportunities – Not a sales team killer, but a liberator!

·         Audience data sharing

Speaking Events

Join BPA Worldwide staff when they speak at the following events:

No events scheduled at this time

BPA SPONSORSHIPS

BPA Worldwide serves as a key sponsor of industry events throughout the year.