Only audited, high quality inventory is allowed in the BPA Media Exchange platform. This means all publishers who wish to participate must pass a thorough site review that includes both technology and human review. The review will check for the following:

  • Traffic Quality
  • Non Human Traffic (NHT)
  • Page Quality
  • Brand Safety
  • Social Presence
  • Content Quality
  • Site history
  • Ad Clutter
  • And More…

Once a publisher passes the requirements check and signs the necessary MSAs, they can begin on-boarding. Once the platform is setup, publishers can immediately begin flowing unsold inventory through the platform for monetization. A full workflow diagram can be found in the appendix.

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