BPA MEDIA EXCHANGE SUMMIT 2018:
Friday, September 7, 2018 — 8:00 AM – 4:00 PM
Convene 101 Park Avenue, New York, NY
SUMMIT PROGRAM: MORNING
8:00 AM – 8:30 AM Registration
8:30 AM – 9:15 AM Panel: The View of the Market from Programmatic Buyers
Join this panel of leading industry executives shaping the strategies
of digital media buying. The panel will offer perspectives on the
evolution of digital advertising and vision on buyer expectations
and requirements for media partners.
9:15 AM – 10:00 AM Panel: Publisher Sales Strategies
Publishers will learn how to talk about programmatic sales with their
customers. There’s a difference between using programmatic sales as
a tactic and programmatic as a sales strategy. You’ll benefit from lessons
of successful experiences and road blocks to avoid.
10:00 AM – 10:15 AM Networking Break
10:15 AM – 11:15 AM Programmatic: 101
Speaker: Rob Rasko, 614 Group
Attendees will have a chance to learn and ask questions about:
First Price / Second Price, Private Marketplaces, Preferred Deals and
Deal ID, Programmatic Direct, Understanding the Publisher Waterfall,
Price Floors, Header Bidding, Planning & Fore-casting Techniques,
Deal Discovery, Optimization Best Practices, and more!
11:15 AM – 12:15 PM 3rd Party Demand
Speakers: David Hills, CEO, Spectrum Media Services and
Eric Wheeler, CEO, 33Across
One benefit of programmatic advertising for publishers is exposing
inventory to advertisers, or demand, generated independently of the
publishers’ sales teams. These third-party demand channels use a
network of pipes to connect and bid on inventory. David and Eric will
explain how inventory (or supply) is represented and monetized
through these channels.
SUMMIT PROGRAM: AFTERNOON
12:15 PM – 1:00 PM Lunch
1:00 PM – 1:30 PM Demand-Side Platform (DSP) Demonstration
A walk-through demonstration of a buyer activation.
1:30 PM – 2:00 PM Supply-Side Platform (SSP) Demonstration
This “How-To” session will take participants through the
implementation, activation and reporting process within an SSP.
2:00 PM – 2:30 PM Monetizing Audience Data
Learn how publishers are realizing the benefits of synchronizing site
level, non-personally identifiable, audience data. The session will
explain how the data is used in anonymity within a cooperative and
present use cases to monetize it, including account-based marketing.
2:30 PM – 2:45 PM Networking Break
2:45 PM – 3:45 PM Panel: Buyers and Sellers Idea Exchange
Attendees are encouraged to join the panelists in this interactive
discussion between mar/tech, media buyers and sellers on how to
create a healthier digital media environment.
3:45 PM – 4:00 PM Closing Remarks/Summit Adjournment